We have the Secret Sauce
Founder Erick Molina Vences dared us to create a salsa brand that defied conventions and tasted even better than chamoy (yes, it's possible!).
With simple ingredients, our challenge was to make them irresistible and exciting, capturing the hearts and taste buds of salsa enthusiasts. As adventurers in completely new and uncharted waters (or sauces…), we boldly proceeded to find the perfect recipe for success.
Dancing with Global Giants
We saw a golden opportunity to infuse the brand with ingredients-inspired design elements, establishing a connection between customers and the product they could trust. The competition is fierce (and dare we say hot?).
As an early-stage startup, we knew they needed hand crafted brand guidelines that empowered the packaging to scale and compete with titans like Cholula, Tapatio, and Chamoy. So this was especially crucial in the strategy to take over.
Embracing Erick's captivating story and hometown roots, our design style attracted regional sales and caught the attention of retailers eager to spice up their shelves.
Igniting Growth and Tempting Taste Buds
We turned loyal locals into ravenous salsa connoisseurs, enticing them to order more and fill their carts with our mouthwatering product.
By fostering brand awareness through Chile Dulce's strategic partnerships in hotels and resorts, the love for our brand spread like wildfire, leaving staff eager to showcase it to guests.
Our brand maturity attracted the attention of local delis and co-ops, who couldn't resist taking our irresistible salsa under their wing, resulting in growing orders.
With our high-end design touches, we transformed the product into a symbol of culinary sophistication, allowing Chile Dulce to increase their prices and savor the sweet taste of heightened profits.