2023 — Branding & Adverstisement
Mountain Leisure Wares designed in Appalachia⛰ Online orders ship globally from Morehead, KY 🌎
Redefining Boundaries through Design Mastery
At New Frontier, our mission was to help our client break new ground and redefine their industry through strategic design. We donned multiple hats, including brand strategy, website design, print strategy, art direction, creative direction, website development, copywriting, content strategy, project management, account management, content migration, video and animation, and CMS development. With a passion for innovation and a drive to push boundaries, we embarked on a mission to transform New Frontier's brand presence and create a lasting impact.
We recognized a unique opportunity to position New Frontier as pioneers in their industry. By leveraging our diverse skill set, we aimed to craft a comprehensive brand strategy and design experience that would set them apart from competitors. With a focus on website design, print materials, content strategy, and multimedia excellence, we sought to elevate New Frontier's brand to new heights, attracting attention and driving growth.
Through our collaborative efforts, we achieved remarkable results for New Frontier: Brand Strategy: We developed a strategic brand approach that aligned with New Frontier's vision, values, and target audience. Our comprehensive brand strategy provided them with a strong foundation for success. Website Design: Our team created a visually stunning website that showcased New Frontier's innovative solutions and offerings. The user-centric design and intuitive navigation enhanced the user experience, resulting in increased engagement and conversions. Print Strategy and Art Direction: We crafted a compelling print strategy that brought New Frontier's brand to life through eye-catching visuals and captivating storytelling. Our art direction ensured cohesive and impactful print materials that resonated with their audience.
Project and Account Management: Our dedicated project and account management teams ensured seamless collaboration, effective communication, and timely delivery. Their expertise in overseeing the project ensured a smooth and successful partnership with New Frontier.
Through our expertise in brand strategy, website design, print strategy, art direction, creative direction, website development, copywriting, content strategy, project management, account management, content migration, video and animation, and CMS development, we helped New Frontier redefine industry boundaries. Our strategic approach, captivating design, and multimedia excellence drove brand growth, increased engagement, and positioned New Frontier as a trailblazer or thoroughbred in their field (Kentucky reference was a must!)